Friday's Joy

April Friday Reed
Available on request , CA
Custom orders are my specialty. See cover page for more info.

Ruby Lane Exclusive since 2019

Specializing in the Unusual and Unique


About Friday's Joy

Our Service Pledge
I guarantee the authenticity of all my items. If there is a problem, I will do my utmost to assure customer satisfaction. Most queries will receive a response within 24 hours.
About Us

WELCOME! I’ve been designing and crafting jewelry since 1965, and collecting vintage for nearly five decades. In semi-retirement I’m selling my creations and estate to the public. Browse! My inventory is eclectic, and I hope you’ll find something to cherish. Every piece of vintage or antique jewelry has a story, so be sure to read descriptions.

No reasonable offer refused, and custom orders are my specialty. I often remodel lackluster jewelry for clients who only partly like their beads into re-creations that they love. My bead collection is vast and the Muse inspires me to plunder it. Inquiries invited.

New items are listed almost daily. Occasionally I’ll rotate stock, so if you can’t find something you fancied, message me; I may have shelved it, or might have something comparable if it sold.

*About corals: I handle only vintage and antique corals, typically bought at auction and harvested long before coral was on the brink of extinction. Old corals are simply the only ethical ones to buy. The ocean needs our help to recover.

Your purchase will be packaged in recycled, eco-friendly materials whenever possible.
A portion of every profit goes to charity. (I teach English pro-bono to adults via the Volunteer Center of Santa Cruz County. Literacy means more voters, lower crime rates, and happier, healthier families.)
Since opening in December, to date $100 has been donated to the Pan American Institute, a school for disadvantaged youths in Tijuana. My next contribution will be to a young mother in Uganda, daughter of an AIDS widow I know, who wishes to establish a small business.

All items listed as sterling are known to me either by provenance (if new, usually Rio Grande Jewelry Supply), hallmark, or acid testing to be 925 silver. I guarantee all listings. If for any reason you’re unsatisfied with your purchase, you may return it for a refund minus shipping fees. There is a 10% restocking fee. If the fault is mine, all postage will be refunded and restocking fee will be waived.

Happy hunting!
April Friday Reed
April Friday Reed
Available on request


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