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Do Not Sell or Share My Personal Information

Effective Date: October 29, 2026



Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and similar state privacy laws (Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia), residents of these states have the right to opt out of the sale or sharing of their personal information and the use of their data for targeted advertising.

Ruby Lane respects these rights and provides you with easy ways to exercise them.

What “Sell” or “Share” Means

  • Sell means disclosing personal information to a third party for monetary or other valuable consideration.
  • Share means disclosing personal information to a third party for cross-context behavioral advertising (targeted ads).

Ruby Lane does not sell personal information for monetary compensation. However, when we share data with advertising partners for targeted ads, this may legally qualify as a 'sale' under state privacy laws.

So while we do not sell personal information in the traditional commercial sense, sharing website data with third-party services may be considered a “Sale” under California law.

Your Rights

If you are a resident of California or another state with a similar law, you may:
  • Opt out of the sale or sharing of your personal information.
  • Opt out of the use of your personal information for targeted advertising.
  • Limit the use of sensitive personal information (if applicable).

How to Opt Out

Your Control: You can control data sharing with third-party services through our Manage Privacy Preferences in the footer. When you decline specific cookie categories (Analytics, Advertising / Sale & Sharing, Social Sharing), the corresponding third-party tracking for those services is disabled. This effectively serves as your "Do Not Sell" opt-out.

You can exercise your rights in the following ways:

  1. Online Form: Use our Manage Privacy Preferences link in the footer of our site to set cookie and advertising preferences.
  2. Email Request: Contact us at privacy@rubylane.com with the subject line “Do Not Sell or Share My Personal Information.”
  3. Verification: For your protection, we may need to verify your identity before processing your request.

Global Privacy Control (GPC)

Some browsers and extensions (like Firefox, Brave, or DuckDuckGo) let you turn on a signal called Global Privacy Control (GPC), which automatically tells websites you’d like to opt out of data sharing for ads.

On Ruby Lane, we already work on an opt-in model — no optional cookies or trackers are placed until you say yes. That means you’re protected whether or not you use GPC.

If your browser does send a GPC signal, we’ll effectively treat it as a clear “no” for advertising cookies, in line with privacy laws in places like California and Colorado. Because GPC isn’t yet widely supported, you may not see this option in all browsers.

Note: Some browsers automatically send privacy signals that may conflict with your explicit choices on our site. If you experience unexpected behavior, check your browser's privacy settings or contact us for assistance.

Non-Discrimination

We will never deny you goods or services, charge you different prices, or provide a different quality of service because you exercise your privacy rights.

Updates

We may update this page periodically to reflect changes in law or our practices. Please check back for the most current information.

Contact Us

For questions about your privacy rights, please contact us: