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Ruby Lane Advanced Seller Guide

Photography Tips, Best Practices & Success Strategies

📋 Need the Basic Requirements?

For minimum values, age categories, and essential rules, see the Seller Requirements Guide Seller Requirements Guide

Jewelry Advanced Guide

Photography Best Practices

Professional Photography Tips:
  • Use a macro lens or macro setting for close-up shots of maker's marks and hallmarks
  • Photograph marks under good lighting with contrasting backgrounds
  • Use secondary images to show scale with item on display holder, form or model
  • Fill the frame with the item so that minimal background shows
  • Take additional detail shots of any damage, wear, or unique features

Precious Metal Documentation

For unmarked precious metals: Work with a certified appraiser or use professional testing services. Document the testing method used and include test results prominently in your description.

Category-Specific Success Strategies

Antique Jewelry (1926 or earlier)

  • Research the historical period and include context in descriptions
  • Highlight authentic period construction techniques
  • Document any provenance or historical significance

Contemporary Jewelry

  • Focus on signed designer pieces or luxury brands
  • Emphasize unique craftsmanship or limited production
  • Always include manufacture date if known

Artisan Jewelry

  • Showcase your unique design process
  • Highlight handmade elements and original techniques
  • Build your brand story around creativity and craftsmanship
  • Include your own maker's marks in photos
Success Tip: Take time to properly photograph, test, and document your jewelry. Quality listings with complete information perform better and build buyer confidence.

Dolls Advanced Guide

Authenticity Documentation

Body & Components:
  • Non-Original Bodies: Must be clearly stated if doll body is not original
  • Repainting & Touch-ups: MUST disclose any repainting, touch-ups, or restoration of facial features
  • Replacement Items: Replacement clothes or wigs are acceptable but MUST be disclosed
  • Original vs. Replacement: Be specific about what is original and what has been replaced

Identifying Repainting & Restoration

Warning Signs of Repainting:
  • Overly vibrant colors: Lips, cheeks, or eyebrows that look too bright or fresh
  • Inconsistent aging: Face looks newer than the body or clothes
  • Paint texture: Visible brush strokes or paint buildup
  • Color bleeding: Paint that extends beyond original lines
  • Missing crazing: Face without age-appropriate fine cracks when body shows wear
  • Modern materials: Acrylic paint over original oils or watercolors
Common Restoration Areas:
  • Lip color enhancement or complete repainting
  • Eyebrow touch-ups or redrawing
  • Cheek blushing or rosy enhancement
  • Eye detail work (eyelashes, iris enhancement)
  • Overall facial "freshening" or color restoration

Disclosure Best Practices

What to Document

  • When in doubt, disclose: Better to over-disclose than under-disclose
  • Be specific: "Lips appear to have been touched up" vs. just "restored"
  • Mention extent: "Minor touch-up to left eyebrow" vs. "Face completely repainted"
  • Note quality: "Professionally restored" vs. "Amateur touch-up visible"
  • Photo evidence: Include close-up photos showing any restoration work
  • Use a blacklight (UV light): UV light can help reveal hairline cracks or past repairs

Category-Specific Tips

Antique Dolls (Pre-1930)

  • Research historical doll-making periods and construction methods
  • Document age indicators like hand-sewn details, composition materials, and jointing methods
  • Include historical context about the maker or era
  • Note any period-appropriate modifications or repairs

Vintage Dolls (1930-2006)

  • Popular decades each have distinct characteristics
  • Document original tags, labels, and markings
  • Include manufacturer information when available
  • Note any original accessories or matching pieces

Steiff Items

  • Include information about tags, buttons, or other Steiff identification
  • Note any missing Steiff identifying features
  • Document condition of ear buttons and chest tags

Artist Dolls

  • Emphasize unique craftsmanship and artistic merit
  • Include artist biography or background when relevant
  • Document any certificates of authenticity
  • Highlight one-of-a-kind features
Success Tip: Doll collectors value authenticity and condition above all else. Detailed photos and honest descriptions of any modifications, replacements, or condition issues will build credibility and attract serious collectors.

Collectibles Advanced Guide

Category-Specific Strategies

Antique Collectibles (1926 or earlier)

  • Research the historical period and manufacturing techniques
  • Document any provenance or historical significance
  • Postcards: Take advantage of the lower $10 minimum for antique postcards
  • Focus on authentic period pieces with clear age indicators

Vintage Collectibles (1926-2006)

  • The $5 minimum allows for broader inventory options
  • Popular categories include mid-century modern items, advertising collectibles, and pop culture memorabilia
  • Include manufacturer information and original packaging when available

Contemporary Collectibles (2006-present)

  • Focus on artist-made pieces or limited editions
  • Emphasize unique craftsmanship or artistic merit
  • Include certificates of authenticity when available
  • Document any designer signatures or luxury brand markings

Special Categories

Postcards

  • Antique postcards (100+ years) need only $10 minimum
  • Include information about postmarks, stamps, condition, and rarity
  • Note any historical significance of the imagery or destination

Reference Materials

  • Collector guides, price books, and reference works are welcome
  • No age restrictions for reference materials
  • Clearly state condition (new/used) and edition information
Success Tip: Collectors value authenticity, condition, and rarity. Detailed research, honest condition reports, and clear photos of any maker's marks will help you build a reputation with serious collectors.

Art Advanced Guide

Quality Standards

What Qualifies as Ruby Lane Art: 
  • Original paintings, drawings, sculptures
  • Fine art prints and lithographs
  • Works appropriate for galleries or museums
  • Numbered limited editions (under 500 copies)
  • Artist-signed prints and editions
  • Works with clear artistic merit and craftsmanship

Authentication & Provenance

Contemporary Art Requirements

  • Must be authenticated original art OR numbered limited editions signed by the artist
  • Include any available certificates of authenticity
  • Document the work's creation and exhibition history

Building Credibility

  • Research comparable auction results
  • Include artist biographical information
  • Document any gallery or museum connections
  • Provide clear provenance chain when possible

Limited Editions & Prints

Required Documentation

  • Edition size (e.g., "25/100")
  • Artist signature location
  • Printing method and paper type
  • Publisher information
  • Certificate of authenticity when available
Success Tip: Art collectors seek authenticity, provenance, and artistic quality. Invest time in researching your pieces, obtaining proper authentication when needed, and providing detailed condition reports.

Furniture & Lighting Advanced Guide

Photography Requirements

Essential Shots:
  • Multiple angles showing overall design and proportions
  • Close-up shots of construction details and joinery
  • Images showing any wear, damage, or restoration
  • Check underneath furniture, inside drawers, and on the back for hidden marks

Category-Specific Tips

Antique Furniture & Lighting (1926 or earlier)

  • Research period construction techniques and materials
  • Document age indicators like joinery methods, hardware styles, and wood types
  • Include historical context about the style or maker
  • Note any period-appropriate modifications or repairs

Vintage Furniture & Lighting (1926-2006)

  • Popular categories include Mid-Century Modern, Art Deco, and Danish Modern pieces
  • Document original finishes and upholstery when present
  • Include designer information and manufacturer details
  • Note any original labels, tags, or documentation

Special Considerations

Lighting Fixtures

  • Test electrical components and note functionality
  • Include information about bulb types and wattage
  • Document all known rewiring or electrical updates

Upholstered Furniture

  • Describe fabric condition, pattern, and material
  • Note if upholstery is original or replacement
  • Document any staining, fading, or wear
  • Include information about cushion condition and support
Success Tip: Furniture and lighting collectors value design significance, condition, and authenticity. Detailed measurements, honest condition reports, and thorough research into makers and periods will attract serious collectors.

Fashion Advanced Guide

Cleaning Disclosure Requirements

REQUIRED: You must disclose whether clothing:
  • Has been cleaned (specify dry cleaning or washing)
  • Has NOT been cleaned since acquisition
  • Includes any cleaning recommendations or restrictions

Category-Specific Tips

Antique Fashion (1926 or earlier)

  • Research historical fashion periods and construction methods
  • Document age indicators like hand-sewn details, button types, and closure methods
  • Popular categories: Victorian, Edwardian, 1920s flapper styles

Vintage Fashion (1926-2006)

  • Popular decades: 1930s-1990s each have distinct style characteristics
  • Document original tags, labels, and size markings
  • Include designer information when available
  • Research fashion trends and cultural significance of the era

Condition Assessment

Detailed Condition Reports

  • Fabric condition: Note any tears, holes, stains, or fading
  • Construction integrity: Check seams, hems, and structural elements
  • Hardware condition: Buttons, zippers, snaps, buckles
  • Alterations: Document any size changes or style modifications
  • Odors: Note any musty, perfume, or other scents

Size Information

  • Include vintage size tags when present
  • Provide actual measurements (essential for online sales)
  • Note if sizing runs small/large compared to modern standards
  • Include fit recommendations when possible

Fashion Accessories

  • Handbags and purses
  • Scarves and shawls
  • Belts and sashes
  • Hats and millinery
  • Gloves, shoes, and boots
  • Hair accessories (non-jewelry)
Success Tip: Fashion collectors value authenticity, condition, and historical significance. Accurate measurements are crucial for clothing sales online. Be completely honest about condition, cleaning status, and any alterations.

Glass Advanced Guide

Photography Requirements

Glass Photography Tips:
  • Multiple angles showing overall design and form
  • Close-up shots of details, texture, and craftsmanship
  • Images showing any chips, cracks, or condition issues
  • Photos in good lighting to show true color and clarity
  • Photos of transparent glass or crystal items are best taken against a white or light grey background
  • Use contrasting backgrounds to make etched or subtle marks visible

Category-Specific Tips

Antique Glass (1926 or earlier)

  • Research historical glassmaking techniques and periods
  • Document age indicators like pontil marks, mold seams, and tool marks
  • Popular categories: Art Glass, Pattern Glass, Early American, European art glass

Vintage Glass (1926-2006)

  • The $5 minimum allows for broader inventory including everyday glassware
  • Popular categories: Depression Glass, Mid-Century Modern, Scandinavian design
  • Document original labels and manufacturer information

Contemporary Glass (2006-present)

  • Focus on studio glass artists and unique pieces
  • Emphasize artistic merit and craftsmanship
  • Include artist biography and credentials
  • Highlight one-of-a-kind features or limited production

Glass Types & Techniques

  • Art Glass: Hand-blown, unique pieces by known artists
  • Pattern Glass: Pressed glass with repeated designs
  • Cut Glass: Hand-cut crystal with sharp, precise patterns
  • Carnival Glass: Iridescent pressed glass popular in early 1900s
  • Depression Glass: Machine-made colored glass from 1920s-1940s
  • Studio Glass: Contemporary artist-made pieces

Popular Categories

  • Antique: Tiffany, Steuben, Lalique, Baccarat, Loetz, American Brilliant Cut Glass
  • Vintage: Blenko, Murano, Orrefors, Holmegaard, Fire-King
  • Contemporary: Studio glass artists, Chihuly, Venetian masters
Success Tip: Glass collectors value authenticity, condition, and maker identification. Be completely honest about damage, as even small chips can significantly affect value in the glass collecting market.

Porcelain & Pottery Advanced Guide

Photography Requirements

Ceramic Photography Tips:
  • Multiple angles showing overall form and decoration
  • Close-up shots of details, glazing, and craftsmanship
  • Images showing any chips, cracks, or condition issues
  • Photos of the bottom/base showing construction and marks
  • Use good lighting and contrasting backgrounds to make faint marks visible

Category-Specific Tips

Antique Porcelain & Pottery (1926 or earlier)

  • Research historical ceramic techniques and periods
  • Document age indicators like paste composition, glazing methods, and decoration styles
  • Popular categories: Chinese Export, European porcelain, American art pottery, transferware

Vintage Porcelain & Pottery (1926-2006)

  • The $5 minimum allows for broader inventory including everyday dinnerware
  • Popular categories: Mid-Century Modern ceramics, Scandinavian pottery, American studio pottery
  • Document original labels and manufacturer information

Contemporary Porcelain & Pottery (2006-present)

  • Focus on studio potters and ceramic artists
  • Emphasize artistic merit and unique craftsmanship
  • Include artist biography and credentials
  • Highlight one-of-a-kind glazing techniques or forms

Material Types

  • Porcelain: Hard, white, translucent ceramic fired at high temperatures
  • Pottery/Earthenware: Porous ceramic fired at lower temperatures
  • Stoneware: Dense, durable ceramic fired at high temperatures
  • Bone China: Porcelain made with bone ash, typically English
  • Faience/Majolica: Tin-glazed earthenware with colorful decoration

Condition Assessment

  • Chips: Document size and location of any chips or nicks
  • Cracks: Note hairline cracks, spider cracks, or major damage
  • Crazing: Describe fine cracks in the glaze
  • Staining: Note any discoloration or stains
  • Scratches: Note utensil marks on dinnerware
  • Gilt wear: Document condition of gold decoration
  • Restoration: Identify any professional repairs or touch-ups

Popular Categories

  • Antique: Meissen, Dresden, Royal Worcester, Spode, American Belleek
  • Vintage: Fiesta, Russell Wright, Scandinavian ceramics, Japanese pottery
  • Contemporary: Studio pottery, ceramic artists, designer collaborations

Important Maker Marks

  • European porcelain: crossed swords (Meissen), anchor (Chelsea), crown (Royal Worcester)
  • American pottery: Rookwood, Roseville, Van Briggle, Fulper
  • Asian ceramics: reign marks, artist seals, factory stamps
Success Tip: Ceramic collectors value authenticity, condition, and maker identification. Learn to distinguish between different ceramic types and manufacturing techniques. Accurate condition reporting is crucial.

Silver Advanced Guide

Silver Content Requirements

What Qualifies as Silver Items:
  • Sterling Silver: (92.5% silver content)
  • Coin Silver: (90% silver content, American standard pre-1868)
  • Silver-filled: items with substantial silver content
  • Silverplate: on a substantial base metal
  • International silver standards: (800, 835, 900, etc.)

Testing & Verification

  • If silver content is unmarked, testing may be required
  • Include testing results in your description when applicable
  • Be specific about silver content percentage when known
  • Distinguish between solid silver and plated items

Category-Specific Tips

Antique Silver (1926 or earlier)

  • Research historical silversmiths and makers
  • Document age indicators like construction methods and hallmark styles
  • Include historical context about the maker or style period
  • Popular categories: American coin silver, English sterling, Continental silver

Vintage Silver (1926-2006)

  • The $5 minimum allows for smaller items and silverplate pieces
  • Popular categories: Mid-Century Modern silver, Scandinavian design, American sterling patterns
  • Document manufacturer information and pattern names
  • Include original packaging or documentation when available

Contemporary Silver (2006-present)

  • Focus on studio silversmiths and artisan-made pieces
  • Emphasize unique craftsmanship and artistic merit
  • Include artist biography and credentials
  • Highlight one-of-a-kind techniques or designs

Silver Types & Content

  • Sterling Silver (925): 92.5% silver, 7.5% other metals
  • Coin Silver: 90% silver, common in American pieces pre-1868
  • Britannia Silver (958): 95.8% silver, British high standard
  • Continental Silver: Various standards (800, 835, 900)
  • Silver-filled: Thick silver layer over base metal
  • Silverplate (EPNS): Thin silver layer electroplated over base metal

Condition Assessment

  • Tarnish: Natural oxidation, can be cleaned
  • Monograms: Note style, location, and removability
  • Dents: Document size and location of any damage
  • Scratches: Distinguish between light surface scratches and deep gouges
  • Repairs: Identify any soldering, patches, or replacements
  • Wear: Note areas where silver has worn through on plated items

Hallmarks & Dating

  • English hallmarks: Date letters, maker's marks, assay office marks, lion passant
  • American marks: Often just "Sterling" with maker's name
  • Continental marks: Numeric fineness marks (800, 835, etc.)
  • Pseudo-marks: Be aware of misleading marks on silver-plated items

Popular Categories

  • Antique: Paul Revere, Tiffany & Co., Gorham, English Georgian silver
  • Vintage: Jensen, Reed & Barton, International Silver, Mexican silver
  • Contemporary: Studio silversmiths, artist-made pieces, designer collaborations

Special Categories

Flatware Sets

  • Include piece counts and pattern completeness
  • Note any serving pieces or rare forms
  • Document condition across the set
  • Include pattern books or manufacturer documentation

Hollowware

  • Emphasize craftsmanship and decorative elements
  • Include capacity measurements for functional pieces
  • Document any mechanical parts (hinges, springs, etc.)
  • Note interior condition and any linings
Success Tip: Silver collectors value authenticity, maker identification, and honest condition reporting. Learn to read and interpret hallmarks accurately. Be completely transparent about silver content, condition issues, and any modifications.