Solomen Finkelstein, DBA DEJA in NYC in 1939 was taken to court by DuJay in 1941 accused of trademark infringement. A court order forced the company to change it's name and voila -- REJA was born. The firm's high quality work included rhodium and sterling silver settings embellished with rhinestones, art glass and occasionally enamel. It ceased production after declaring bankruptcy in 1952.
The brooch presented, circa 1940s, in rich platinum toned rhodium plate uses a golden wash on the front side. (Dual plating was a more expensive process.) The stems of the gold tone blossoms encircling the brooch reach up and above, forming pinwheel like sections in the pave set rhinestone dome. A wonderfully well thought out design that beckons us to look a little bit longer and closer -- to see that there are more than just pieces to the puzzle.
The brooch measures approximately 1 3/4 inches across with a generous 7/16 inch profile or dome. Weight of the brooch is about 22 grams.
Condition is very good / excellent vintage. All components intact. All rhinestones intact. As is common in pieces of this vintage, brightness has begun to diminish. Still, plenty of sparkle after all these years. All gold tone and rhodium plate intact, fronts and back. All metal components free from dents, improper bends, crush or collapse. Pin mechanism strong and secure. Clean. No damage / no repairs. Age commensurate stone dimming only. Very good - excellent vintage.
Reverse of brooch is signed: "REJA". Circa 1940s.
DEJA vu with REJA. What's in a name...or two. At Cody's.
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