Armel Jewelers

Michael Melnick, Sarasota FL
High quality vintage and antique jewelry
since 2019

About Armel Jewelers

Our Service Pledge
We respond to all orders within 48 hours, we guarantee the authenticity of all our items,
About Us
Armel’s story began in 1937 when Michael’s parents, Solomon “Sid” and Arlene Melnick opened the family’s first jewelry store in Staten Island, New York. Although the name ‘Armel’ means ‘prince’ in Old Welsh, Michael reveals that it was derived by combining the first two letters of Arlene and the first three letters of Melnick. He shares that his father who was once a jewelry store manager always wanted to continue in that field and committed himself to being the best in the business.

At the beginning, the store was staffed solely by Sid and Arlene until the mid-1940s when they were able to move into a larger space and hire two employees. Armel’s growing success led the couple to purchase a 4,000-square-foot storefront in 1961 and hire 4 more employees. The Melnicks also expanded their fine jewelry collection and added giftware, tabletop decor and fine silver to their inventory.

An unexpected change took place for the company in the late 1960s when Sid and Arlene happened upon a store that was under construction while visiting St. Armands in Sarasota, Florida. “After a few inquiries,” tells Michael, “one thing led to another and a ‘semi-retirement’ plan emerged…

Dedicated to offering excellence in value, merchandise, custom design and repair, Armel Jewelers has stood the test of time, continuing to uphold a high ethical standard in jewelry and customer advocacy. CEO, Certified Gemologist Appraiser and second-generation jeweler, Michael Melnick carries on the family legacy. The company has celebrated two major milestones 80 years since the inception and 50 years serving Sarasota county. Armel Jewelers has partnered with various organizations over the years including The Boys and Girls Club of Sarasota County, The Salvation Army Pantry, Mote Marine Laboratory and Aquarium and NPR

Member of AGS- dedicated to setting, maintaining, and promoting the highest standards of ethical conduct and professional behavior through education, accreditation, re-certification of it's membership and, gemological standards and research.