Press Room

MISSION STATEMENT

Ruby Lane, an e-commerce web site located at www.rubylane.com, has been designed to bring buyers and sellers of antiques, art, vintage collectibles and jewelry together online, using the most sophisticated technology available. Integrating the real world transactions of antiques and collectibles into the Internet's expanding global community is our principal mission.

We have created a process that makes it easy and convenient for non-technical sellers to become a part of the growing trend of Internet retail opportunities.

We pride ourselves in our service, ease of use, and reliability as finding items quickly and easily is key to our business.

COMPANY BACKGROUND

Ruby Lane was established in January 1998 out of Tom Johnson's love of 50's California pottery (he has complete sets of Franciscan Autumn and Trio), many pieces of which were acquired via the web. Prior to that time, he had led a distinguished career as a top-level programmer for companies that included IBM. Combining his passion with knowledge of the world of high-technology was a natural progression. Following the great retail tradition of naming businesses with a familty name (think Bloomingdale's, Neiman-Marcus or Sotheby's), Johnson named the site in honor of his mom, Ruby.

DEMOGRAPHICS

Visitors to Rubylane.com are proven prime e-commerce participants. As a group, they are well-educated, have disposable income, and most importantly, they are already comfortable and familiar with buying (and often selling) on the Internet.

SITE TRAFFIC

Ruby Lane is a dynamic marketplace, constantly expanding its reach, attracting new visitors each day, building a significant presence and increasing its percentage of the market share.