Martinson’s Coffee Served Metal advertising Sign, Please read the full description, 9 3/4” square, made by Pacific Display Card Co. Inc. New York, features company's coat of arms and beneath it on either side are medallions from 1928-1929 award. Martinson's coffee was awarded the Grand Prix gold medal) and Diploma of Honor at the 2d Exposition Culinaire and Gastronomique de Paris held during the entire month of December. Sign is in original, as found condition, has four drilled holes for mounting, some roughness along top edge, surface scratches, NO dings or dents. See photos. Martinson's Coffee was named after Joe Martinson who owned a coffee company in New York. He came to NYC in the late 1800s. A coffee lover himself, young Joe would select coffee beans right from the docking ships. Every coffee bean was meticulously selected as he’d roast them in his mother’s kitchen. Joe’s bigger-than-life personality made him such a star around town that soon Joe bought a small factory and sold his premium coffee to hotels and restaurants. The aroma from his factory, along with Joe’s equally irresistible charm, gave Martinson its reputation.
The Martinson Coffee Company was located on Franklin Street in lower Manhattan. People in the neighborhood could smell the coffee roasting; and because the factory had a small coffee shop for the public on the first floor, they would often say, "Let's go over for a cup of Joe Martinson's, some think the expression "Cup of Joe" originated here. For over a quarter of a century Martinson's coffee was served by the better hotels and restaurants especially one famous chain not mentioning names but they have white fronts.
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