This ribbon pin is a souvenir of the premiere of the movie Knute Rockne, All-American. Knute Rockne was released in October of 1940. There was a National Knute Rockne Week organization celebrating the week of Sept. 29-October 5. The state of Indiana issued a proclamation declaring the week National Knute Rockne Week, and then several other states joined the party including Florida, Georgia, Illinois, Iowa, Kansas, Louisiana, Massachusetts, New York, Oklahoma, Tennessee, Washington, and New Jersey. The movie premiered in South Bend, Indiana, home of Notre Dame. This pin is from that premiere. It has a black and gold button that reads "Warner Bros. Picture Knute Rockne All American As Great as its Hero!" The ribbons are gold with with word OFFICIAL in blue, and blue with "National Knute Rockne Week Sept. 29-Oct. 5" in gold. Total size is 5" x 3 1/4." It is in mint condition. The back of the pin is marked "M. Pudlin Co. Inc. 2865th Ave N.Y.C. " MBR.