Gorgeous Danecraft Sterling Silver Huge Fully Faceted Amethyst Stone Vintage Brooch Pin Pendant. Truly a Magnificent Piece that can worn as a Pin or as a Pendant on a chain. It has a hidden bale. The center stone is a huge oval fully faceted glass Amethyst which just sparkles and is Gorgeous. The stone alone measures 1" x 3/4". The pin/pendant measures 2" x 7/8". A very Substantial piece that is Classic & Beautiful! Signed Sterling Danecraft. Excellent Condition! The Primavera brothers, Victor Sr. and Thomas Jr., who had emigrated from Italy to the USA in 1910, founded the Primavera Brothers Jewelry Company in the 1920’s in Providence, RI producing jewelry and silver beads. The elder Thomas Primavera Sr. never came to America but, in Italy, through the earlier years, the Primavera family of successive jewelers dating back to the Seventeenth Century when they started to become a well recognized name and supplier of fine jewelry and silver beads to the Italian wealthy, royalty, and aristocratic families. Victor Sr. and Thomas Jr. learned the art of design and the jewelry making trade in Italy, from their father under the candlelight. The Primavera Brothers Jewelry Company was one of the early manufacturers of costume jewelry in America and a pioneer in introducing the quality designs used previously in the fine jewelry manufacturing industry. After the death of Thomas Primavera Jr. in 1934, Victor Primavera Sr. founded the Danecraft Corporation under a parent company, Felch and Company in Providence, RI manufacturing sterling silver jewelry and silver beads designed by Victor Primavera under the Danecraft name. The Primavera company began producing quality sterling silver and vermeil (gold metal over sterling) jewelry with designs similar to the Scandinavian silver jewelry. According to the Primavera family, the name Danecraft was adopted because of Victor's preference for, and influences by, the Danish silversmithing tradition and designs. In the 1940’s, Victor Primavera Sr., as its President and Victor Primavera Jr. as vice president, founded their own company, Danecraft. Advertisement of their product lines appeared regularly in major national magazines and the sterling silver jewelry was sold through the finer department stores in the USA. It is said, that the Danecraft sterling silver jewelry produced, was some of the best manufactured in terms of quality of design and craftsmanship the industry had to offer during post-war decades.
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