Samuel Finklestein founded Deja of New York in 1939. Litigation from contemporary DuJay prompted a name change to Reja in 1941. The company continued to produce high quality jewelry until December 1953, subsequent to declaring bankruptcy in 1952. Pieces were crafted in sterling and rhodium plate, sometimes embellished with enamel and set with the best quality rhinestones and faux gemstones. Although in business for a short time, the house crafted a very distinctive style, using signature stones, enamel work and characteristic construction.
The brooch presented, although unsigned or it's signature indiscernible, exhibits the details of Reja's work. Substantial setting and heavy, peg style prongs, deep cup set rhinestones, high domed blossom, wonderful unfoiled / open backed faceted clear glass chatons and elegant, sweeping pave set rhinestone foliage. It's all here and all Reja. In rhodium plate it dates from late 1940s to early '50s.
The brooch measures about 2 3/8 inches x 2 inches with a generous 1/2 profile or dome. Crystal like faceted glass chatons are approximately 8 millimeters. Weight of the brooch is about 24 grams.
Condition is excellent vintage. All components original and intact. All glass stones free from chips, nicks, cracks or breaks. Superb icy, clear brilliance. All rhinestones intact and sparkly. Metal components free from dents, improper bends, crush or collapse. All rhodium plate intact, front and back. Pin mechanism strong and secure. Extremely clean. No damage / no repairs. Excellent vintage.
The brooch is not signed. It's design, materials, and construction are characteristic of Reja pieces, circa late '40s-1953.
Reja. Changing the way you think about costume jewelry. From Cody's.
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Reja Unsigned Crystal Glass Rhinestone Flower Brooch Pin Rhodium Plate