Clients reached a bit deeper into their pockets for Coro's higher end Vendome and Coro Craft / COROCRAFT lines. The former showcased bead designs while the latter included selected pieces in sterling silver. Coro began using the name Coro Craft (two words) on jewelry in 1937, and one word: Corocraft (in various font and case combinations) after WWII. Coro's US production ended in the late 1970s.
The COROCRAFT brooch presented, circa 1950s-1960s features a trio of flower blossoms in brushed and shiny gold tone finishes. Each riveted blossom is comprised of wired, molded white plastic petals accented with centers in golden metal filigree. A single pink chaton rhinestone peeks from within. Satin finishes spiked leaves jut from bound twisted golden wire stems. COROCRAFT reveled in the details.
The brooch measures a generous approximate 2 3/4 inches x 1 3/4 inches at it's widest point with a 5/8 inch maximum profile or height. Weight of the brooch is 20 grams.
Condition is excellent vintage. All components original and intact. All clean, pliable molded plastic petals remain firmly wired. All gold tone finishes intact, front and back. Pink rhinestones retain color and brilliance. All riveting secure. Pink mechanism secure. Extremely clean. No damage / no repairs. Excellent vintage.
Reverse of brooch is signed in block caps within a rectangular cartouche: "COROCRAFT" copyright symbol preceding. Circa 1950s-1960s.
COROCRAFT. First class Coro. At Cody's.
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