A handsome Gwenda “tap flap” enamel embellished powder compact from the Art Deco era.
CONDITION: good vintage condition
SIZE: 2 ins x 3 ins (5 x 7.5 cms)
APPROXIMATE DATE: 1930s
MATERIALS: metal, glass, enamel
This is a pretty rectangular Gwenda compact whose base material is silver tone metal. The lid is metal and has an integral geometric design made from shaded green enamel. Comes with black velvet pouch.
It is marked “Gwenda” and “tap flap” on the inside of the powder well.
Inside the lid is a mirror and a compartment for powder with a spring up fitting. The hinge is not loose and the closure snaps shut and works well. There no a powder puff and sifter. The case has previously contained product but has now been cleaned out.
The collage photograph shows illustrations taken from contemporary ads for compacts, makeup and beauty products. Cosmetic advertisements were designed evoke an aura of glamour and romance.
Tap flap was a powder dispensing mechanism used by Gwenda in the 1930s when make up was used more widely.
Chrome and nickel plate were popular metal finishes during the 1930s and were often used in geometric designs which are associated with the Art Deco movement. Coloured enamel combined with a shiny metallic finish was a popular choice. The colours found on compacts of this decade reflect the fashionable colours of clothing, such as black, brown, turquoise, and green. Compacts remained small during the early 1930s becoming larger by 1935.
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