In the years before the beer business was dominated by large multi-national concerns like Budweiser, Miller and Coors, most of the beer was produced and marketed by local and regional breweries. The northeastern section of Pennsylvania was the home of The Erie Brewing Company. From their humble beginnings as The Eagle Brewery ,which was purchased by Jackson Koehler in 1883, they slowly expanded to become a nationally known beer brand. By the late 1800’s, under the leadership of Jackson Koehler, Eagle had dramatically expanded their brewery and adopted the more familiar The Erie Brewing Company name. Their growth was spurred by innovative and popular beer brands like Old Dobbin Ale. Erie also used aggressive marketing promotions and campaigns which touted it as the beer with the frothy head, the beer “known by the collar it keeps.” Sadly, Erie Brewing Company could not escape the fate of many of the regional breweries that were crushed by the huge multi-national breweries and they closed their doors in 1978.
Yellow Garage dealer Super A Farms presents a vintage KOEHLER’S ERIE BEER / OLD DOBBIN ALE advertising serving tray. The tray retains its bold colors and beautiful graphics. Illustrations include the dobbin horse and a spread winged bald eagle clutching a beer keg. The keg has the initials JK in honor of Jackson Koehler. It exhibits age and use appropriate wear as seen in the pictures. There is a small round hole in the rim used to hang the tray. The tray has a 14” diameter and is 1” high. This rare piece of Erie Brewing Company breweriana would make a valuable and unusual addition to any beer collectors man-cave.