The D. L. Clark Company was founded in 1886 in Pittsburgh, Pennsylvania. They quickly grew to be a large and diversified candy manufacturer making both candy bars and gum. Teaberry gum was developed and marketed by the company beginning in 1900. In 1921 the gum side of the business was spun off to become the Clark Brothers Chewing Gum Company. This event and time period will become more important as our story goes on. The gum company made both Teaberry and Tendermint gums. Throughout the 20th Century Clark experimented with a variety of ingredients which had previously never been featured in candy. Coconut, mint and peanut butter were among the new flavors that found their way into Clark’s candy. Teaberry gum reached the peak of its popularity in the 1960's when a marketing campaign teamed a Herb Alpert & The Tijuana Brass song with a dance step to create "The Teaberry Shuffle." The resulting dance craze sold a lot of gum. Unfortunately, they were unable to maintain the momentum created by the promotion and the gum"s popularity slowly eroded to the point where Teaberry Gum is no longer manufactured.
Returning to the Clark Brothers Gum Company in the 1920’s we find that much of Clark’s gum was sold by retail candy or general stores across the country. So the company decided to create an attractive point of purchase display that could be used to appealingly present the gum to the consumer. The result was a beautiful vaseline glass pedestal stand designed to display packs of Teaberry gum.
A quick discussion of old “vaseline” glass is warranted here. Vaseline glass collectors value this type of glass because of its unique properties to show yellow or yellow-green under normal light while it presents as bright green under blacklight. Vaseline glass is also sometimes called “uranium glass” the reason for the name is obvious because a small amount of uranium dioxide is added to the glass formula. The result is the yellow-green tint and it causes the bright green fluoresce under blacklight. Vaseline glass as a type of glass had its peak popularity between the 1880’s and 1920’s.
Yellow Garage dealer Bretherick’s Baubles presents a 1920’s era vaseline glass pedestal stand made for the counter top display of the included packs of Teaberry gum. We do not know the age of the included gum packs, therefore, we recommend they be used for display only and not consumed. The glass display is in excellent condition with age and use appropriate wear. The four sides of the pedestal are pressed with the lettering “Clark’s Teaberry Gum.” All the letters are crisp and readable. The stand measures 3 1\4” high by 7” wide by 4 5\8” deep. This Clark’s Teaberry Gum point of purchase vaseline glass display is an interesting and unique find for any Teaberry Gum lover or for those old enough to fondly remember the "Teaberry Shuffle.".
1920’s Era Vaseline Glass Clark’s Teaberry Gum Display