This is a nice hard celluloid black bear tape measure, tho in good light his lower half including legs is a very dark blue. The tape springs back perfectly and is marked Japan. The bear is marked Japan on his belly but is hard to read without strong light. He is rather fierce looking. He measures 2 1/2 inches nose to tail and 1 1/2 back to bottom of paw. I am always happy to answer any questions.