The enamel Rhinestone Jelly Belly bird pin is signed CORO CRAFT STERLING. Coro gave it the name Grouse.
It is gold plated sterling and can be seen in Brunialti's book American Costume Jewelry Arts and Industry Volume 2 on
page 202. He rated it 4 out of 5 for rarity, 5 being the most rare.It was designed by Adolph Katz in 1944 and not patented.
The bird has a clear smooth lucite belly. The feathers and head are enameled in red, yellow, and black.
There are clear pave set rhinestones on the feathers and around the head. The back is nice and shiny.
The pin measures 3 inches by 2 1/2 inches.
It is in excellent vintage condition.
It will be gift boxed and carefully packaged.
In 1903, Coro was the brainchild of Emanuel Cohn and Carl Rosenberger. It would have a 75 year history.
In 1929 their factory covered 100,000 square feet. In 20 years this would grow to 172,000 square feet and employ over 3,500 people. Many of their employees started out in
Coro’s Jewelry Campus learning the trade while on the job.
Coro had 4 divisions with the Coro line producing the most sales. Prices ranged from $1 to $10. Corocraft pieces sold from $10 to $50. Coro Pearls sold for $1 to $75 and
the Coro Teens pieces sold from $1 to $10. There was a price range for everyone.
During World War 2 Coro manufacturing was mainly devoted to the war effort. Jewelry made at this time was manufactured using Sterling silver, a metal not required for the war effort.
After the war, Coro employed 75 to 80 designers, the most famous being Gene Verri who designed the Quivering Camellia duette. Adolph Katz, another famous employee registered
the patents and played a major role in the selection of designs included in their lines.
Coro’s slogans included, America’s best dressed women wear Coro Jewelry. They Advertised in Vogue, Harper’s Bazaar, Life, Mademoiselle and Glamour just to name A few.
Their ads featured movie stars and socialites.
Coro ceased production in the 1970’s but it’s jewelry lives on.
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