Historically significant lipstick, Elizabeth Arden, 1959
Marked on the bottom, Red Grape, Elizabeth Arden, New York. On the top is etched a pair of wings (for the Imperial car) with the initial "A" in the center.
This lipstick was connected to a collaborative marketing campaign, introduced in the January 1959 Vogue Magazine, and you could order the Imperial by Chrysler from Vogue magazine.
I have not been able to open this lipstick and I don't want to force it or damage the case. You can see the condition in the photos, there is paint loss, but the symbol on top is still quite good. It stands 2 & 1/8" tall and is 5/8" in diameter.
The smaller lipstick in the last picture will be offered in another listing.
The Imperial, produced by Chrysler from 1957-1959 was quite the car, and yes, it came in pink! It came in Arden pink, which was Jackie Kennedy's favorite shade of lipstick.
The Imperial put its best face forward with an ad campaign and product sponsorship by Elizabeth Arden (the cosmetic company) and Ben Zuckerman (a ladies' clothes company). The ad campaigns were large lush affairs run in magazines such as Vogue, and focused on the fancy, fashionable features women (surely) craved.
Vintage marketing to women, it's enough to make you blush. No Arden cosmetics required.
One such two-page ad was called The New Look of Beauty, and it featured a special, exclusive cosmetic case designed by Elizabeth Arden. Called the Imperial Travel Case, this, like the car itself, was no small compact.
The case fit in the glove box and each car dealer got one case. In 1959, the case retailed for $25.
These days, it's pretty difficult to find vintage Arden lipsticks connected to Chrysler. Whether you collect vintage make up or vintage Chryslers, this is a must have piece.
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