Very cool unique Blatz beer sign with individual lighted letters. The framing is all aluminum and very sturdy and the letters are acrylic and in very good condition. Blatz was Milwaukee WI brew. We have rewired the cord and installed all new florescent bulbs and cleaned it up. It is ready for your collection or display.
The sign is 55 3/8" long x 11 1/2" high (including the hanger) and 5" deep. Each letter block is 8" x 6 3/4". The sign can be hung or stand on a flat surface.
Blatz was originally called City Brewery (of Milwaukee not the one of LaCrosse, Wisconsin) and was run by John Braun. Valentin Blatz started a brewery next door in 1851, the same year Braun died. Blatz married Braun's widow and took over operations of City Brewery. At it's height Blatz produced over a million barrels of beer annually. More than 80 breweries went out of business from the 30s to the 70s. Wisconsin breweries were thriving and seemingly immune to the problems that were forcing everyone else out of business.
Blatz Brewing Company was the first to do many important things among Wisconsin's breweries. Blatz was the first Milwaukee brewery market beer nationally. Blatz was the first Milwaukee brewer that had its own bottling plant onsite. Blatz was a very self sufficient brewery which may be one of the reasons of its demise since it spent so much on building these resources. Blatz owned its own carpenter shop, railroad cars, cooper shop, machine shop, and coal yard. Blatz was one of, if not the first, to do freshness dating. Blatz was also unfortunately the first of Milwaukee's big four (Blatz, Schlitz, Pabst and Miller) to fall victim to hard times, succumbing to pressure from larger competitors in Milwaukee and across the nation. This giant was around for 108 years until its demise in 1959.