This is a dozen silver tone key chains on a POS stand-up card. This would have stood at a register hoping to capture a last minute, spur of the moment purchase. The eye catching yellow background has red print. "Novelty Key Chain Latest Fashion'' Each of these 3 1/2'' chains has a, faux or real, turquoise stone. They're under cello, so I can't tell if the stone is genuine. They're all Southwestern themes with arrow heads, turtles, totems, Kachina dolls and warriors. The original manufactures wrap still secures this merchandising piece.