This is one rare and never been used address book with calender which was made to hang on a candlestick telephone. It has a bakelight covered green front with gold lettering and a black back. It is in excellent condition and was produced for the Fisk Tire Company in 1928. Fisk Tire Company was founded by Noyes W. Fisk together with his eldest brother George C. Fisk. The little Fisk Tire boy first appeared in 1907 when Burr Giffen, a young commercial artist working for Fisk Tire Company, sketched a figure of a yawning boy wearing pajamas. His right arm encircled a tire, and his left hand held a candle. Fisk management was enthusiastic about the sketch, and the clever slogan "Time to Re,Tire" was inked in below the figure. The drawing was copyrighted in 1910 and was registered as a trademark in the u.s. Patent Office in 1914. What a find!
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