Original 1928 catalog insert with silvered paper and polychrome 4 color purses. The images are printed in multi color (polychrome) onto silver metallic background paper with areas that were left white for the purse images.
The insert is 2 pages, printed front and back, for a 4 page insert. Pictures were done on a scanner to eliminate reflection from the silver paper. The last photo was done with camera, showing the rich sheen of the metallic paper finish.
The 24 purses shown in the insert ad have an extensive variety of frames and chain styles. The Deco designs are outstanding.
The type of metal construction used for the many bags is identified as Dresden Enamel Soldered Mesh, Sterling Silver and Gold, Enamel Armor, & Enamel Beadlite Lace Mesh. The prices vary greatly from $4 to $72 for the the gold & sterling. The painted ring mesh bags have a blended muted color effect, while the flat mesh purses have clear sharp designs. Notice that fabulous spider web design!
This would have been an expensive ad campaign by Whiting and Davis Co Bags - color printing of this quality and then supplying the inserts to the various catalog distributors. This particular insert is from the 1928 issue of The Great American Jewelry Catalog, The Oskamp Nolting Co. . Distributor companies would then mail their catalog to Retailers, who in turn, could order stock for their stores, or allow customers to special order from the catalogs. The price in the catalog would reflect the retail price, while the retailers actually ordered at a lesser price to allow for a markup profit. No different than products and goods are sold today.
The insert is a wonderful piece of ephemera and documentation provenance for the Whiting and Davis purse collector, or vintage mesh bag collector or historian. Framed in 2 sided glass would make an eye catching display.
Condition is excellent, with no tears or writing or color loss. Even the original holes from the binding thread are present, which can be trimmed or left as is. The "copy block" watermarking is Not on the Original AD Insert you will receive.
Will be shipped in an acid free clear sleeve, with cardboard flats and manila envelop labeled "Do Not Bend", unless you request a different packaging option.
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