This beautiful rare advertising poster was created in 1892 by the great Swiss 'father of Art Nouveau and master of the poster Eugene Grasset (1845-1917) to promote Marquet Ink and is a fine example of the Stone Lithographic process.
This reduced size Limited Edition poster was issued in 1896 in the Les Affiches Illustrees (Illustrated Posters) series for the avid poster collectors of Paris.
Titled 'Encre L. Marquet' it was published by G Boudet and printed by Imprimerie Chaix, Paris, is signed and dated in the print lower right, and depicts a typical Art Nouveau maiden, with long flowing red hair, holding sheets of note paper and pondering what she will write. In her hand is a white feather quill pen and the poster features a bottle of the famous French Marquet ink. To highlight the creativity of the poster she is posed with a stunning carved harp.
Unlike advertising of today, which highlights the actual product..early twentieth century poster advertising was all about attracting the public with fabulous over-all design and usually used a beautiful woman as its central theme.
This is an original 1896 stone lithographic poster. The 1892 poster version (printed on inferior paper stock) sold recently for more than $8000.00.
Printed on heavy cream Velin paper, it has a small printers cross bottom right corner (used to match the colors in the printing process) and some age discoloration in the outer margin edges.
Measuring 12" x 8 3/4" the Antique condition is very good.
Les Affiches Illustrees series was printed in two issues. The first in 1886 and the second (this updated edition) in 1896, which offered 64 unique full color miniaturised posters by the most famous artists of La Belle Epoque, in limited numbers of 1025.
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