Original Signed French Lithograph 'Pate Dentifrice' 1896 Les Maitres de L'Affiche series.
This fine original French Lithograph is from the first series of posters ever issued in Paris..'Les Maitres de L'Affiche'..the Masters of the Poster..offered to collectors monthly from December 1895 until November 1900. Each issue contained four posters and cost 2 francs 50 centimes.
By the 1890's the advertising poster craze had reached its height in Paris and the walls of the streets were papered with advertising posters, many by the great artists of the Art Nouveau era such as Lautrec and Mucha. They caught the imagination of the public and the most popular were regarded as works of art in their own right. Jules Cheret (Imprimerie Chaix) used his entrepreneurial skills to cash in on the sudden craze and issued a series of the best posters in small format. These were 'Les Maitres de L'Affiche'.
The concept was an overnight success and many other poster collections followed, but Les Maitres was the first.
This fine example is by French academic painter, watercolorist and children's book illustrator Louis Maurice Boutet de Monvel (1851-1913). He was obviously heavily influenced by the Art Nouveau obsession with Japanese woodblock prints in much the same way as Toulouse Lautrec was.
Entitled 'Pate Dentifrice du Docteur Pierre' it was originally designed to sell toothpaste and was issued in this small format series in June 1896 as Plate 26.
In all, 97 artists were represented in 'Les Maitres de L'Affiche', and each small format poster was printed on high quality paper and bore the authentic Les Maitres stamp, designed by Jules Cheret, in the bottom right corner.
Measuring 11 1/2" x 15 3/4" it has a small loss to the lower left corner (not seen when framed) and is otherwise in very good Antique condition.
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