Here is a vintage printer's block, number 1079, detailed with the Introduction of the 1936 Hudson TERRAPLANE car lineup. It is constructed out of the traditional wood backing with type set lead sheet and a copper overlay. It measures 6" x 10" x 7/8". The advertising reads as follows:
A BONUS IN ... SIZE - POWER - SAFETY - ECONOMY
Of all your leading low priced cars...
Terraplane ALONE gives these big car values
( Photo of car in dealership)
(drawing of Electric Hand mechanism)
Take a "Discover Drive" with the "Electric Hand". Test Terraplane against 'any' other low priced car over 'any' route you choose. We'll furnish the car. One of the many things you'll discover is the 'new' easier, safer way to drive with the 'Electric Hand', an options extra. Flick a finger - and gearshift. A clear floor in front. No gears or brake lever to stumble over. ________________ 88 or 100 H.P. 115 inch wheelbase. $595 and up for Deluxe models f.o.b. Detroit standard group of options extra. SAVE . . . with the new HUDSON C.I.T. 6% budget plan . . . very low monthly payments. Also special Veterans Bonus Payment Plan.
"We sure got a lot for our money"
*TERRAPLANE IS BIGGER with it's 115 inch wheelbase, up to 3 inches more than the other three leading low priced cars - more leg and shoulder room.
*IT'S MORE POWERFUL with 88 or 100 smooth horsepower - 3 to 6 more than the others.
*IT'S SAFER with Duo-Automatic Hydraulic Brakes (patent applied for) finest hydraulics - with a separate safety braking system operating automatically from the same brake pedal it ever needed. And a 'third' braking system from the easy operating parking brake.
*IT'S MORE ECONOMICAL an 'official' record of 23.95 miles per gallon in the Los Angeles Yosemite Economy Run.
IT'S MORE BEAUTIFUL with a design that is 'entirely new' not a modified 1935 style.
IT'S MORE RUGGED the only one of the four with body all of steel and seamless solid steel roof.
WITH THESE EXCLUSIVE FEATURES: Radial Safety Control (patent applied for). The Rhythmic Ride. Tru-Line Steering. And many others.
Terraplane Dealer <( I would suggest "name to be inserted")
...(note on bottom)...:
built by HUDSON - TERRAPLANE, $595 and up: HUDSON Six $710 and up: HUDSON SUPER STRAIGHT EIGHT $730 and up, f.o.b. Detroit
Please ask any other questions or concerns.
1936 TERRAPLANE car sedan coupe by HUDSON copper, type set lead and wood printer's block with introduction Advertising . Number "1079"