Offering the first comprehensive book on advertising layout, written by Frank H. Young, who was President and founder of the American Academy of Art. This is a hand signed copy.
This book was published by Pascal Covici in Chicago in 1928. It is a first edition. There is no jacket and the 170 pages are enclosed with boards covered in black cloth. Title embossed in gold.
The book gives detailed instruction on print ad layout, including lettering / design, typography, newspaper, magazine and direct mail. Profusely illustrated with both black and white and color ads of the 1920's. All types of merchandise: cars, fashion, foods, beverages, cosmetics, travel.
Measurements: 10" X 13".
The book has bumped and frayed edges and corners including the spine. Fading of gold lettering. Old sticker on inner cover says, Cory Art Books. Binding is reasonably tight.
There are two signatures on first blank page with the name Frank...one says, Frank M X from August 1928.
The second says, To Bob from Frank May 1965.
The inner back cover is signed: Best Wishes Frank H. Young – July 1, `28
There are no torn or missing pages but there are some light pencil marks here and there.