For sale is this wonderful RARE pochoir print from the French fashion magazine "La Gazette Bon Ton." This is one of a limited number of hand colored prints found in each issue of this magazine. Pochoir means to “stencil” in French, and is a highly refined technique of making fine limited edition prints. It is often called hand colouring, or hand illustration. The pochoir process, characterized by its crisp lines and brilliant colors, produces images that have a freshly printed or wet appearance using multiple stencils that are based on the original drawing. These are then passed along to coloristes who applied the pigments using a variety of different brushes and methods of paint application to create the finished pochoir print. Pochoir is both labor and time intensive, making it an expensive and slow process of printmaking, and these hand painted prints were primarily produced in Paris in the 1920s and 1930s to illustrate fashion for expensive publications.
La Gazette du Bon Ton is generally considered the most influential fashion magazine of the first quarter of the 20th century. Published in ten issues annually from 1912-15,then again after WWI from 1920-1925. One of the most distinguishing parts of each issue were the color pochoir plates. The magazine signed exclusive contracts with seven of Paris’ top couture houses (Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth) so that these designers’ fashions were shown only in the pages of the Gazette. Only about 1600 copies of each issue were made, partly because a years subscription cost the equivalent, in today's dollars, of over $400!
This pochoir is number 33 from issue No. 7 published in 1924. It is in overall good condition with some paper thinning along with left edge where it had been glued into the bound volume. The print measures 7.4" x 10.25".
It is titled "Mars" by French artist Jean Grangier.
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