This example is another fantasy item often described as a type of advertising window display popular anywhere from the early 1900's through the 1940's. The cute bow-tied child figure was familiar to Calumet users during the early twentieth century.
There are two price wheels for butter and two for eggs; each with a single numeral from zero to nine. This type of display was variously supposed to either attract customer attention, inform them of availability and prices in an entertaining way, or to be useful for announcing sudden price changes in an appealing manner.
This listing has a newer look to the backside, as the surface is very white. But, see the other similar item in the shop advertising KC Baking Powder which shows signs of artificial aging. This Calumet sign can also sometimes be found with the same type of false aging.
These advertising pieces can actually be purchased today for around $15 from many retailers honest enough (or knowledgeable enough) to represent them as the 'nostalgic' decorative items they really are. They may be handy for decorating the kitchen or restaurant, but should not be sold as if old - because they aren't. They can be had at even cheaper wholesale prices if purchased directly from the wholesale merchants who specialize in antique reproductions and fakes, from whom they originate.
Watch for the following similar paperboard price-dial advertising signs which are also newly made, but made in such a way as to appear aged:
- Baker's Delight Baking Powder, with a central image of an Aunt Jemima-type cook in a red dress and apron presenting a pan of biscuits.
- White Pearl Brand Creamery Butter, with cow on company box at top and slogan of, "This package assures you of quality butter." printed below.
- 'EGGS' with image of chicken and "Full-O-Pep Feed & Seed Co." printed below.
11 by 14 inch
Illustrations and Characteristics for Help in Identifying Many Confusing New Items
Item listings in this shop are intended to be viewed for educational purposes, only. Items in this shop are not for sale.