50% OFF - World War II was less than a year old when this centerfold was published in the July 6, 1942 issue of Life magazine. On one side two colorful ads sponsored by Pabst Blue Ribbon beer and Lucky Strike cigarettes. Flip it over to find a two-page First Aid Chart sponsored by Bauer & Black Curity. Some readers may have forgotten that American shores were targets during the war and the danger of attack was quite real. The chart was intended for Americans to know what to do in the event of a war-time emergency. Instructions carefully listed include minor wounds, serious bleeding, fractures, burns and shock. As illustration of this danger, there is a full page photo on page 23 of an Allied tanker on fire after a submarine attack off the Florida coast.
Artwork on the Lucky Strike page is credited to Robert Phillip and titled "Talking Tobacco" and painted from real life at a Carolina auction site. It is listed as one of a series of paintings of the tobacco country by America's foremost artists. Pabst Blue Ribbon takes a light-hearted approach for their full page ad with a cartoon feature titled "Sudden Luck Smiles on Becalmed Sloop!" Described as "33 fine brews blended into one great beer which could be enjoyed in regular or club-size bottles and on draft at better places."
Page size is 14 x 10-1/2 and has been carefully removed from the magazine which could not be sold in its entirety because of the poor condition of its cover and spine. No damage on these pages as they were well away from the damaged spine. Great original item for the collectors of advertising.