50% OFF - World War II was less than a year old when these pages were published in the July 6, 1942 issue of Life magazine. Best of the many ads in this combo is a two-page ad for Calvert Whiskey, which is not a centerfold and thus comprises 8 pages to capture the full two-page spread. On the backs of each of the pages are more full page ads including Mobil Oil, Campbell Soup, Carnation Milk, Schlitz beer, and Goodyear, as well as a half-page ad for Swift Premium ham named "Prem." Frankly, I just didn't have the nerve to tear them all apart into individual pages. The Campbell soup ad shows a prepared meal with a note left by Mother who has gone to a first aid class. Mobil Oil tackles the war-time era urging drivers to keep their automobiles in tip top condition to get more miles to the gallon.
Carnation (Irradiated) Milk features a colorful drawing of a huge 21-ton cow dwarfing a dairy farm. Intended to tout their new world's milk record of nearly 21 tons of milk in one year. Schlitz beer gives you just a "kiss of the hops - none of the bitterness" with the magician's white bunny coming out of his top hat with a bottle of Schlitz. The last full page ad is sponsored by Goodyear and expounds their efforts "To land bigger planes on smaller fields...At Goodyear we are already building tires, wheels and brakes capable of landing huge airplanes two to three times larger than any now in regular service..."
Pages are 14 x 10-1/2 and have been carefully removed from the magazine which could not be sold in its entirety because of the poor condition of its cover and spine. No damage on these pages as they were well away from the damaged spine. Great original item for the collectors of advertising.