World War II was less than a year old when this ad was published in the July 6, 1942 issue of Life magazine. Only seven words say it all for this war-time Coty advertisement - a beautiful Coty girl eyeing her uniformed man. Signed in red with the cosmetic company's trademark signature. Today Coty is the world's largest fragrance company. When this ad was published the company, founded in France in 1904, was barely 40 years old.
On the reverse side: "Set A Cheerful War-Time Table" with tablecloths from Burlington Mills Corp. of New York. Lots of color in this full page ad with all of the latest designs titled: Homestead, Snack Bar, and Terrace. All of the sets shown less than $3 for a full size table cloth.
Page size is 14 x 10-1/2 and has been carefully removed from the magazine which could not be sold in its entirety because of the poor condition of its cover and spine. Slightly ragged edge seen in photo can easily be trimmed Great original item for the collectors of advertising. Also could be nicely matted and framed in standard 16 x 20 size. Can't decide which is the best ad? Get a double glass frame and you can flip it over as your mood suits.