World War II was less than a year old when this ad was published in the July 6, 1942 issue of Life magazine. During the 1940's Stromberg-Carlson was a well recognized name in manufacturing radios, sound systems and telephones. Collectors of old telephones will certainly remember them. The ad reads, "You can't ask the operator for a better connection when you're flat on your belly in a fox hole! You're on a party line with all the noises of hell....." The illustration of a soldier prostrate under shellfire and using a crank-wound telephone is a graphic reminder of our armed forces. There's even a few dents in his helmet and an Army issue pistol near to his hand. At the bottom a single paragraph reads: "The above illustration is only an indication of the type of communication equipment which we, other manufacturers and sub-contractors are now producing for our armed forces." On the back is a half-page ad for Sanka Coffee and the continuation of a story about Donald Nelson. Marked as pages 77 and 78.
Page size is 14 x 10-1/2 and has been carefully removed from the magazine which could not be sold in its entirety because of the poor condition of its cover and spine. Slightly ragged edge seen in photo can easily be trimmed Great original item for the collectors of advertising. Also could be nicely matted and framed in standard 16 x 20 size.