World War II was less than a year old when this ad was published in the July 6, 1942 issue of Life magazine. "Life Insurance for the Family Man" promotes three plans for protecting American families and appeared on page 12 of this Life magazine issue. Small print indicates this was one of a series of advertisements entitled "What Every Man Should Know About Life Insurance." Sponsored by the Prudential Insurance Company of America, Home Office in Newark, New Jersey. No mention at all of war-time, but the intent is clear as thousands of young American men were enlisting in the armed forces.
On the reverse side is the Table of Contents for this issue and magazine information. Interesting to note that all of the photographers published in this issue are combined into a complete listing in chronological order by page number followed by the photographer's name. Next to this is an interesting half-page ad for Reliance boxer shorts. Subtle references to the war such as "Darn Clever...These Americans" and in the background the smoke stacks of industry and on the wall a little drawing about buying war bonds. Sponsored by Reliance Manufacturing of Chicago and New York: makers of Big Yank Work Shirts, Happy Home Frocks, Universal Pajamas, and other clothing items.
Page size is 14 x 10-1/2 and has been carefully removed from the magazine which could not be sold in its entirety because of the poor condition of its cover and spine. Slightly ragged edge seen in photo can easily be trimmed. Great original item for the collectors of advertising. Also could be nicely matted and framed in standard 16 x 20 size.