Genuine Victorian Transfer Printed
ARECA NUT TOOTH PASTE
F. S. Cleaver ~ England c. 1880
The pot lid and base was made in the Staffordshire district and is transfer printed in black. The attractive lid bears the name of the product, Areca Nut Tooth Paste ~ Possesses the well known purifying and astringent properties of the Araca Nut and removes all tartar from THE TEETH. No artificial Colouring Matter of any description Used.
This is a fascinating toothpaste pot, circa 1880, salvaged from a Victorian dump tip in England. It once contained Areca Nut Toothpaste, one of the early varieties of toothpaste used in Britain. This toothpaste was made and marketed by a chemist named F.S. Cleaver, who established himself with a product which became a household necessity. Tooth cleaning first become a hygenic standard in 18th century England, primarily for the upper classes, and was accomplished with a variety of strange tools. Tooth paste began appearing in the 19th century, and was marketed in these beautiful pots beginning in the 1880s, when nearly every chemist or pharmacist began formulating his own recipe and printing their own pots for advertising. Mr. Cleaver came up with a popular formulation using ground Areca Nut, which cleaned the teeth with a mild abrasive action. Little did people know, however, that Areca Nut is also an effective deworming agent!
The pieces are in Excellent condition, very clean and bright. Probably not the original base but fits fine. This diminutive little piece is wildly amusing, a throwback to a much simpler and goofier time in the world of dentistry. The piece will make a great addition to any collection of transfer printed advertising wares or quack medicines, and would make a fabulous gift for the dentist in your life!