C.1960 COCA COLA Stand Up Cardboard Santa Claus - Haddon Sundblum Image!
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Over the years (about 30 or so) I have been collecting Vintage Christmas – all items, all designs, all ages. Of course, having grown up in the 60s I am most partial to that era. Well, it’s time to clear a little room in my condo and those items I do not think I am going to use, I am going to put up on Ruby Lane. Now since a lot of the items I have are in the “low range” area, and the minimum amount I can sell an item for on RL is $5, some of those $5 items will have a MAKE OFFER button showing BUT, I will state the price I want right for the item at the beginning of the listing so there’s no mistake about the offer. So up now……
ITEM: Here's a RARE stand up of SANTA CLAUS designed by Haddon Sundblum and used in any store that sold Coca Cola. This particular stand up piece came in sizes ranging from 12" to 5". Bright graphic front - plain back.
CONDITION: Excellent - no bends in the piece - good solid construction. At the center right, there is a gold ring where something hung but I know not what. Reading about this piece on the Internet, they call the ring "an extender" which means there was probably another piece of cardboard that stuck out and maybe had the price of item showing. I don't really know. It could be removed (see back) but it is part of the original piece. Light white mark going east/west near the beginning of the boots and a bit of edgewear near the bottom left tip.
NOTE: Everything always looks better in person than in my scans/photos.
SIZE: Stands 12-1/4" high x 5-1/2" wide at the widest section.
PUBLISHER: Litho in USA - McCandlish Litho Corporation Phila, PA
FINAL COMMENTS: Haddon Sundblom was the artist behind the Coca-Cola Santa - fine tuning the image from 1931 to 1965. Coke really did help to develop our modern age image of Santa Claus. Checking info on McCandlish, I find that they DID do the stand ups for Coca Cola for a long time and that a 5 Foot Stand-Up of this exact image is commanding $119.95 on EBAY. WoW!
FURTHER NOTE: I can put an awful lot of paper into one envelope so be assured, if you buy more than 1 piece of paper, I will adjust the postage once I receive the purchase order. And please, don’t pay until I HAVE revised the postage. Thanks.
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