Delightful deck of “Cotton Dolls” cards published by Cotton Incorporated. I do not know the maker, but if forced to guess, I would assume that they were made by United States Playing Card Company.
Cotton Incorporated was founded in 1970, as an outgrowth of the Cotton Research and Promotion Act of 1966 for the purpose of leading efforts of cotton farmers and growers to recapture market share that had been lost, and continued to be lost, to petroleum-based fiber products (polyester). In 1973 the familiar seal of cotton was developed; it is the whole of the backs of the cards listed here, and a small version is on the face of each card.
In 2001, Cotton Incorporated launched an advertising campaign, described as follows at its website:
“Advertising adjusts its designated target audience for television to a smaller group of cotton's key customers: women 18-34. These young women are undergoing important life changes – first job, first apartment, marriage, and first child – which represent selling opportunities for textile products.
“A highly colorful new U.S. trade print campaign is introduced, which uses small lifelike dolls dressed in cotton clothing. Distinctive and dramatic, the dolls become memorable spokespersons for Cotton Incorporated. Designers are invited to dress the dolls for future ad appearances.”
It seems likely to me that the “Cotton Dolls” deck here for sale was a part of this “lifelike dolls” campaign, and I have dated it accordingly. A “lifelike doll” is on the face of each card.
The deck has 52 cards, plus 2 Jokers. The cards are wide, measuring 89mm x 63mm, and come in the original box.
The cards and box are “as new.”
Thanks for visiting