This is a neat old cardboard store display box that has survived quite a long time - it is for Hershey's 5 cent Assortment, probably chocolate, and has some tagline of First - in favor and flavor and 75 bars for the price of 72 for Item 204. It measures 10 by 7.75 inches and is 2.75 inches high or deep. It dates to the 1960s era and is in good condition for its age, but shows a little wear and the sides are somewhat bowed out. There is some faint writing on the inside bottom in pencil, but the box is strong and sturdy, with nice color and graphics. Its a great display piece from a bygone era, one that would have typically been tossed out once it was empty and the next order came in.