Vintage late 1940s navy blue fur felt hat with the New York Creations label features a pert round crown and slightly flared brim. Matching rayon faille trims and softens the brim—a wreath of flower-like gathers, from which emerge two vertical, curlicued stalks that whimsically evoke unfurling fiddleheads.
Curved, face-framing “bonnet” brims were much in vogue in the late 1940s, as were snug round crowns which referenced the cloche but were far shallower and sat further back on the head; photo #6 shows some 1948 “cloches” in silhouettes (and with vertical accents) similar to this one. One last feature of this hat made it au courant for 1948—the color; as a article on Fall 1948 hat trends declared while praising a navy felt bonnet cloche, “navy is so important this year”.
Unlined, the hat has a grosgrain headsize ribbon to which is attached a New York Creation Label (with a Consumer Protection Label on the reverse).
The “New York Creation” label was introduced in 1941, a joint venture of the New York Dress Institute and the ILGWU to promote New York City as the fashion center of the world—a necessary step due to the Nazi occupation of Paris during WWII, and a savvy one as well, due to mounting competition from midwestern US garment manufacturers. 800 New York garment firms (responsible in 1941 for 78,000,000 of the 90,000,000 dresses made in the US) began attaching the labels to their products starting in July, following an inaugural ceremony attended by both NY Mayor Fiorello LaGuardia and First Lady Eleanor Roosevelt.
The Consumer Protection Label was introduced in 1935.
Measuring 21” inner circumference (around the headsize ribbon) and 10.5” in diameter, the hat has a brim width of 3” (front) and 1.5” (back), and a crown height of 3.5”.
Proud Member of the VFG Vintage Fashion Guild
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