Vintage c. 1948 red, white, and blue wide tie in Celanese rayon was made by Pilgrim Cravats for Sears and is unworn deadstock with the original price tag still attached.
The tie features a red neckband with a navy blue diagonal band on either blade, bordered by sections of red, black and white geometric motifs resembling the scales of a fish or suit of armor.
Tipped in white satin, the tie is labelled “Pilgrim Cravats, In a Rayon Fabric of Celanese* Yarn, *Reg. U.S. Pat. Off.” A second, store tag for “Sears, Roebuck and Co.” indicates a price of $1.50.
A June 1947 ad for Pilgrim Cravats Celanese rayon ties sold at Sears states that a "Celanese rayon foulard fabric of fine count, medium weight rayon, [had been] especially developed for Sears for its soft feel, better tying quality, and ability to 'hold' bright colors". Benefits included the ability to tie these cravats in "smooth dimpled knots" with "recovery power", as well as the way their wool interlining could “shrug off wrinkles”, and there were other "'better tie' details” as well: “White rayon-faced ends; full cut width and length; trim tapering for neater necklines".
A similar ad 18 months later (photo #9) shows that the price of a Pilgrim Cravats tie in Celanese at Sears has risen to $1.50, and that the ties are 48” long—ironclad dating evidence for the example being offered here!
Measuring 48” long and 4.25” across the front blade, this deadstock tie is in excellent condition, with a faint ¼” smudge to the reverse top of the small blade (photo #7).
Proud Member of the VFG Vintage Fashion Guild