Vintage early 1940s Superba tie from the company’s “Sugar and Spice” line features block stripes in heathered purple, brick, and mauve, overlaid with textured peach ribbon stripes.
Made of a silk/wool blend, the tie’s pattern is finely woven rather than printed, and “reverses” to a facing of glossy brick-toned stripes, also overlaid by the peach ribbons. Both blade ends are edge-stitched.
Label reads “Superba Cravats, Sugar and Spice”. Superba introduced their “Sugar and Spice” ties in 1937, made of the Stehli Silks fabric copyrighted in 1935. An ad from that year announces the ties as “woven by Stehli, made by Superba” and goes on to describe Sugar and Spice fabric as “a rich Silk-and-Wool heathered mixture which wears better, ties more often, and looks better longer than any $1 necktie we ever sold”.
Superba continued to produce ties with the “Sugar and Spice” label for almost 3 decades. Though the company ultimately offered polyester brocade examples, for most of the line’s run, its signature traits were “soft, powdery colors” (alternatively, “frosty, muted tones”) and easy-knotting, wrinkle-shedding, superior drape. (Even the 1937 introductory price held for a remarkably long stretch; not increasing until 1956, from $1 to $1.50!) Photo #7 shows ads for “Sugar and Spice” ties from 1942 and 1944.
Measuring 48” long by 3.75” across the front blade, this tie is in near-excellent condition with a pull in the fabric on the small blade (photo #6).
Proud Member of the VFG Vintage Fashion Guild