Vintage mid-1950s acetate satin necktie in red, mocha, black, and cream features jacquarded foliate designs overlaid with a print of fluid colorblocking and small, vaguely heraldic motifs.
Tipped in cream crepe, the tie is labelled “Penney’s Towncraft” and has a fabric tag which states, simply, “Acetate”.
Trademarked in 1927 by an upstate NY shirt and collar manufacturer that J.C.Penney acquired in the 1930s, the Towncraft in-house brand expanded in the 1940s to include neckwear and suspenders, and, in the decades afterward, pretty much every category of menswear carried by the store.
Measuring 54” long by 2 1/3” wide across the front blade, the tie reflects the mid-1950s slimming trend in neckwear; not quite a “skinny” yet, but significantly longer and trimmer than early in the decade. Photo #7 shows a 1956 Towncraft ad featuring ties with similar print motifs and designs.
Excellent condition, clean and bright.
Proud Member of the VFG Vintage Fashion Guild