This red vinyl child’s purse has an image of Beauregard the cow on it, from around 1948. She is part of the early Borden’s brand. Elsie was created because of a blue ribbon cow at the 1939 New York World Fair. In 1940 Elmer, the bull, was created as part of the marketing brand. Then in 1948 they had two offspring named Beulah and Beauregard. In the 60’s there was a theme park for two years with them honored. The purse is 7 inches tall with the handles and 5 ½ inches wide. The handle has a small metal clip at the top. It has a four ball clasp and a black cloth lining. The metal opening has engraved on it tiny cross flags, tennis rackets and a scooter. The front of the purse has a 3D 2 ½ inch white face of Beauregard with her name. The only wear I see are a few places where the sewing on the handle has pulled away. The lining appears in good shape. Weight for shipping 1 pound. This is a piece of dairy history and early branding.
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