This is an old Cream of Wheat Advertisement that appeared in the December 1924 issue of Needlepoint Magazine. The ad features the cereal, Cream of Wheat, in this background billboard. There is a young boy standing with his dog in front of the billboard counting his pennies. The title of the ad is “Counting His Pennies”, however this magazine version does not have the title printed on it. The artwork for the advertisement was done by prominent artist Edward V. Brewer.
The ad was removed from the original 20th century periodical. Included with the Cream of Wheat advertisement is the beautiful cover of the 1924 Needlepoint magazine, as well as a Christmas ad for Sun Maid Raisins, and a Needlecraft ad giving away free books for magazine subscriptions.
There is some discoloration due to age. The edges are a little rough but would be covered up if matted or framed. There is a small tear on one edge and small holes where the pages were stapled together.There is some light staining on the top right and bottom right corners.
There are four pages to this item. The pages are printed back to back. You can separate the pages and frame two ads if you wish. The Cream of Wheat ad is on the back of the magazine cover and the Sun Maid ad is on the back of the page with the Needlecraft advertisement.
The pages measure approximately 10 1/2” by 13”. Needlecraft changed the size of their publication sometime during 1921. Earlier editions of this magazine were larger.
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1924 Cream of Wheat Magazine Advertisement Counting His Pennies Edward V. Brewer