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This pretty Guernsey cow and her mischievous calf date from the 1920s. They were created as a very clever advertising campaign by the DeLaval Company, a major supplier of milking equipment to dairy farmers. Highly detailed and wonderfully realistic, they are authentic, original early 20th century advertising -- lithographed figures stamped from very thin sheets of tin, made by the American Art Company of Brooklyn, New York.
During the 1920 - 1930 period, DeLaval contracted with American Art to produce these cow-and-calf sets in several different breeds of cattle, including Guernseys, on which they advertised the company's cream separators and milking machines. DeLaval distributed them to feed stores and other farm related companies, where they would be given out to farmers -- who could get a free DeLaval catalog by mailing them back to DeLaval.
This pair is complete with their original shipping envelope -- these envelopes are harder to find than the cattle! Also included is a small, tissue-weight paper foldover that came to us with the calf inside it. IMPORTANT: We BELIEVE this paper fold-over was original to the set because we hvae seen one (only one) other, but it has no markings on it.
SIZE: The cow is approximately 5 inches long; the calf approximately 2-1/2 inches long. Please note, it is very hard to find both cow and calf together.
CONDITION: Appealing in the warm golden chestnut coat color so desirable in this breed, the cow and calf are "as good as it gets outside of their original packaging" -- NEAREST MINT condition. They are absolutely beautiful with bright, rich color and NO fading. IMPORTANT: The ONLY issue we can find is a few tiny scratches along the edge of the calf's tail - these show in our computer enlargements but you CANNOT SEE THEM in "real life" without using a magnifying glass.
OTHERWISE: There are NO other scratches anywhere else on either side of either figure. NO rust spots, NO bends and NO paint chipping. PLEASE NOTE these animals were made to be stood up for display, by pulling their legs apart BUT ours have not been! The cow was made with her right-side legs "impressed" so that they would look as though they are "behind" the left ones. The line showing clearly on our cow's hind leg is NOT a bend or crack!! Nor has the calf been bent, either.
THE ENVELOPE does show "desk drawer grunge" but is in amazing condition for something that was expected to be discarded. There is age darkening, light folds, light creases and bumped corners. There is a short tear in the very top edge of each side but there are no missing pieces.
BACKGROUND: The DeLaval Company originated in Sweden. Started by Gustaf de Laval (1845-1913) the company invented and produced machines to improve dairy farmers' operations. In 1887, they patented the first centrifugal machine to separate cream from milk, substantially reducing the hand labor previously required on the farm. They later developed several early milking machines. From the early 1880s, De Laval's cream separator was promoted internationally. In 1888, moving into the United States market, the company founded the De Laval Cream Separator Co. as a subsidiary, with a sales office in New York City and its production facility in Poughkeepsie, New York. They creatively reached out to the farmers themselves to market their products.
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Authentic 1920s DeLaval Guernsey Cow and Calf Tin Lithographed Advertising Set w/VERY Hard to find Original Envelopes!
$345 $310 USD SALE PENDING
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