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Early 1900s Tin Lithographed Jersey Cow & Calf Advertising DeLaval
GIFT CONDITION: This sweet faced Jersey cow and her adorable calf set dates from the early 1900s. They are old and authentic advertising pieces from the De Laval Cream Separator Company, dating from the 19-teens - 1920s era. They were part of an advertising campaign that sent these little cattle to farmers' homes, encouraging them to write in for catalogs and buy DeLaval products. Several breeds were used -- these are Jerseys.
CONDITION is as close to mint as these come. Both figures are tin die-cuts, with lithographed designs. It is difficult to find any paint loss on either of them. There are a few pinpricks of bright metal showing through around the edges but nothing worse. There are NO splits, breaks or missing pieces. The only thing not quite perfect is the cow's left foreleg which is gently bent near the body, so she would stand up on her own. (DeLaval suggested that recipients bend the legs so the cattle could be stood up.)
On the back of each is some DeLaval advertising above the line for American Art Sign Company, Brooklyn, New York / Made in U.S.A.
BACKGROUND: The DeLaval name is best known for the inventions of its founder, Gustaf de Laval (1845–1913) of Sweden, an engineer who developed machines for the dairy industry. Along with several early milking machines, his inventions included the first centrifugal cream separator, which made it faster and easier for farmers to separate cream from milk they would send to market. DeLaval's first cream separator was patented in Sweden in 1887, and his first milking machine in 1894. After strong success in Sweden, De Laval promoted his cream separator internationally, and in 1881 received a patent for it in the United States. Building on its European success, in 1888, the company founded the De Laval Cream Separator Company in the United States as a subsidiary, with a sales office in New York City and a manufacturing facility in Poughkeepsie, New York. Its machines were aggressively advertised throughout the agricultural and dairy farming communities.
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