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This advertisement giveaway for Blédine is meant to be cut into pieces to make a paper toy for entertaining baby, no doubt while cajoling him or her to eat! Blédine was an enriched porridge for infants created by two pharmacists, Léon Jacquemaire and Maurice Miguet, around 1906. They filed for the brand name Blédine in 1910. The company is still in business under the name Blédina and boasts over 50% of the baby food market in France. The Frenchman I got these from said they date to around the 1940s, possibly earlier.
I have a few more of these available. This one with the theme of "clair de la lune" is my favorite with the teddy bear and pierrot. It measures about 6.5 by 4.5 inches.
If you print a copy of this card to cut up, you likely can figure out how to assemble the pieces, but just in case, here are the instructions verso as best as Google and I could translate:
Cut the left side of the card from which the hatched parts are cut out and incise the dotted line A, then cut the other three pieces according to their contours. Drill at each point A, B, C, D and E with a pin.
Assemble at points B and C with a small string ending with a knot on each side taking care to place the circle above the small band that must be attached.
Slide zipper A into the incision with this letter and assemble at points D and E as indicated above.
UPDATE: I made my own printout and tried to follow the instructions using string. Didn't work for me, but simply using brads, I was able to assemble the pieces. In the evening, Pierrot sleeps, candle in the window sill and butler peeking through the bedroom window. Pull the tab arm down and Pierrot awakes smiling, the moon shining through and butler at the door with Blédine for breakfast!
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Blédine French Baby Food Advertisement and Paper Cutout Toy Pierrot and Bear
$16 USD SALE PENDING
Unique French Postcards for the Serious Collector and Other Delights from France!
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