This scene of two women swimming in ruffles as they ride a carriage though Monte Carlo is an altered Louis Icart design. In posters and tourist brochures, the background is blue and the black haired lady's dress is a blue-gray. I don't know whose idea it was to change to lavender/purple tones -- publisher or Monsieur Icart -- but I think this postcard version is much prettier.
I spent way too much time trying to date this card other than to say it is vintage. The Cigogne company has been producing postcards and photo books since the 1930s and they are still a thriving business. From what I've researched online, I'd date this art reproduction card to circa 1985, when Cigogne reprinted beaucoup movie posters and art from the 1950s. The card is about 4.25 by 5.75 inches. It has an impressive linen-texture, which makes me wonder if it couldn't be even pre-1980s. I have 5 cards available. They are all in unused, near mint condition, save perhaps a corner tip crunch. The brown dot you see at center bottom is not a stain but inherent to the printing. It is on all of the cards.
"Louis Justin Laurent Icart (1888-1950) was born in Toulouse, France. He had gone to school to study business but while there his interests strayed toward the theater. After moving to Paris in 1907 he took a job hand coloring risque postcards but soon realized he could create this type of work on his own. He quickly learned intaglio printing techniques to create cards but ended up working as a fashion illustrator. In 1914 Icart left his wife to live with Fanny Volmers who would become the model for most of his imagery. While serving in WWI he continued to draw, contributing illustrations to the military journal "La Baionnette." His war experiences seems to have caused him to solidify his focus on the opulent life in which he depicted the glamorous and erotic. His work became very popular and he easily found employment among fashion and design studios as well as providing illustrations for "Luxe de Paris." While his paintings and prints are closely associated with Art Deco and are representative of his era, his style is actually less modern displaying influence of the Rococo artists. Most of the postcards produced from this work are signed "Helli," mimicking the pronunciation of his initials I.L." (A special thanks to the Metropolitan Postcard Club of New York for this biographical background on Monsieur Icart.)
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