His name was Jean-Marie Michel Liebaux (1881-1923), but the advertising world knew him as Mich. Born in Périgueux, France, Mich moved to Paris in 1904 and made a name for himself with his Art Deco advertising posters. Mostly, he is known for his automobile and tire designs. He was the originator of several posters for major car manufacturers, especially for Citroën. Bicycles were another subject he applied his design talents to, and believe it or not, this famous 1910 poster design was selling a product to cyclists. Mr. Lightning Man here is advertising embrocation (I didn't know this was the same word in English:) It's a warming cream used by cyclists and horse owners. But Chanteclair embro claims it is "the" revelator or developer of athletes because it "softens, fortifies and electrifies." The postcard version of Mich's poster is circa 1920s. No doubt after his death, his designs were sought after by collectors. As they still are today a century later. Typical antique postcard size: about 3.5 by 5.5 inches. This card is in near mint, unused condition. I've included direct scans as well as photos to show off the quality, virtually no surface wear. In hand, you'll be even more pleased. The cornflower yellow letters and the dark mint green pop against the matte black background.
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