This is one of the harder-to-find postcards featuring Montedoro's flamboyant and exotic style. I think of it as an Art Deco-Asian fusion. A pearl-skinned lady models a Chinese red gown with a rooster design and sexy draping sleeves with cutout circles. The feather theme is repeated in her matching hand-fan. Her red-capped head is adorned with a towering curly tipped hat, perhaps made of pearls? These bold colors are set against a muted backdrop of black, gold and blue.
Montedoro is one of those artists who left behind an impressive, distinctive body of work and yet we know virtually nothing about him. His signature at bottom right is M. Montedoro; I don't even know what the M stands for. An Italian artist, his work was popular during the Art Deco eras. Verso, the printer's line of information notes "Milano 25-9-17 No. 2235." I'm not sure if the 25-9-17 is a date (Sept. 25, 1917) but most reference works on this piece simply date it to the 1920s. My online search for biographical information about Montedoro came up empty-handed save one interesting note: After WWII, Italy faced a toy shortage and Montedoro was one of the artists who helped design and hand paint puppets!
This card is in overall mint condition for its age. There are album impressions at the corners. Note that the direct scan captures the deep Chinese red-orange color more accurately; the photos makes the dress look more orange. However, I always like to include photos taken by natural daylight. I took one at an angle in an effort to show that this card has almost no surface wear. It has been lovingly, carefully preserved for almost a century. Size: about 3.5 by 5.5 inches.
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