This is one of several Mastroianni postcards I have listed. An Italian artist, Domenico Mastroianni (1876-1962) lived in Paris at one time, taking advantage of the postcard craze. He was a prolific artist, often creating, photographing, destroying and starting over on a clay panel all in one day. He created scores of postcard scenes taken from the Bible and historical events. My favorite are his Art Nouveau designs like this one, where the clay is as fluid as water, curving and swirling! The exact shades of green and yellow are a bit hard to capture, but between the photo taken under natural daylight and the direct scan, you get a good idea of the richness and quality of this card.
The Metropolitan Postcard Club of New York, my favorite postcard web site, points out that most of Mastroianni's works were produced as monochrome postcards. So, it's quite a coup to find this enchanting design in color. "Sculptogravure was an informal name for the process of reproducing the sculpted clay relief pieces of ... Mastroianni in print. These were mostly produced as monochrome postcards though some color cards, which were usually referred to as sculptochromies were also made." Indeed, verso, you'll note that that is exactly how the printer, Alfred Noyer, described this card: Sculptochromie. Copyright 1914. This card is artist signed and also has Noyer's distinctive logo; he was a well established Paris photographer whose business started at the turn of the century and lasted into the 1940s, working closely with the Salon de Paris society.
Size: about 3.5 by 5.5 inches. Signs of age around the edges and there is a light scratch by the woman's head. But overall, in fine antique condition. The cardstock is of exceptional quality.
For comparison, I've included a scan of the blue monochrome version of this card, which is listed separately here: http://www.rubylane.com/item/274812-7945/Art-Nouveau-Bas-Relief-Sculpto-Chrome And another rare full color Art Nouveau fantasy scene card is listed here: http://www.rubylane.com/item/274812-8108/Mastroianni-Sculptochromie-Butterflies-Fairy-Art-Nouveau
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