This is one of two Ethel Larcombe's colorful illustrations I have available. This one is entitled "Wild Roses." Note the artist's monogram in the bottom right corner: L and E inside a square.
This is a very rare and hard-to-find postcard, and I don't toss the word "rare" around lightly.
"Ethel Larcombe’s (1876-1940) book designs are among the most recognizable and sought after from the Arts and Craft movement (circa 1860 and 1910). Her art nouveau styling was influenced by Edward Burne Jones and Dante Gabriel Rossetti and contains elements of Japonisme. She was a prolific winner of art and design competitions run by the influential The Studio magazine that was also instrumental in introducing the work of Charles Rennie Mackintosh. This brought her to attention of the Art Director at Blackie & Son, Talwin Morris, who commissioned her to design around twenty gilt book bindings for Blackie and its subsidiary The Gresham publishing company between 1904 and 1912." (A special thanks to the Book Storey blog in the U.K. for this information.)
I'm not positive but I think "Wild Roses" likely was published in one of those books for Blackie called Favorite Fairy Tales. This illustration has a charming medieval or renaissance design, a lady and her handmaiden passing the day in the wild rose garden. Definitely a fairy tale atmopshere.
Printed by the E.W. Savory company of Bristol, England, described by Postcard Mania web site as "a printing and fine art publishing company founded in 1889. They used the chromolithography process for the production of postcards." Indeed, your eyes are not deceiving you. The colors true are rich and warm on this card. I'm not sure "yummy" is an acceptable term taught in art appreciate class, but ... that's what I think everytime I look at this card: all that lush orange and cotton candy pink. Savory's business folded in 1920, so this fact, along with the history of Ms. Larcombe's career, helps us date this card to the early 1900s.
Slightest hints of wear on the corners but overall, for its age, this card in in near mint condition.